The highly anticipated World Cup group-stage match between Brazil and Morocco, which ended in a 1-1 draw, has set a new viewership record in the United States.
Broadcast on FOX, the game captivated an average of 10.019 million viewers, marking a significant milestone. This figure represents the most-watched World Cup group-stage telecast in U.S. English-language history that did not feature the United States Men's National Team (USMNT).
The audience for the match reached a peak of 13.119 million viewers, demonstrating the immense interest and engagement generated by the contest. This surge in viewership significantly exceeded projections and underscored the growing appeal of international football within the American market.
To put this achievement into perspective, this viewership number more than tripled the average audience of 3.21 million that tuned into non-USMNT group-stage matches during the entire 2022 World Cup on FOX. This substantial increase highlights a notable shift in viewing habits and a broadening appreciation for top-tier international football.
The strong viewership was not confined to a single region, with impressive ratings reported across various U.S. markets. Notably, Kansas City emerged as the leading market for the broadcast, showcasing the widespread enthusiasm for the sport.
This record-breaking performance is a testament to the global allure of the World Cup, proving that high-stakes matches between powerhouse nations can draw massive audiences, even without direct involvement from the USMNT.
The draw between Brazil and Morocco not only delivered an exciting on-field contest but also delivered a significant victory for FOX in terms of viewership, setting a new benchmark for future international football broadcasts in the U.S.
This event signals a positive trend for soccer in America, suggesting a growing fanbase that is increasingly interested in the broader spectacle of the World Cup and the performances of elite global teams.
